Marketing

The Red Paintings Send Clues To Supporters Using Disposable Cameras

In a unique new funding strategy, the group The Red Paintings is sending clues to their fans via disposable cameras, sold through the band’s PledgeMusic store, and each containing a clue to unlock special content for fans. _________________________ Guest post from PledgeMusic In the early spring of 2016, Trash McSweeney…

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Why, How And When Artists Should Use Instagram Live

With social media platforms constantly updating and releasing new features it can be hard, particularly if you’re a busy independent artist, to keep up. Here we walk through the best practices to employ on Instagram Live in order to engage your fan base in the most effective way possible. __________________________…

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Ludacris, DistroKid And Music Marketing’s Future

Here Philip Kaplan explains why Ludacris’s choice to have DistroKid, a service which places artists’ music into online stores & streaming services, release his upcoming album is such a big deal, not only for DistroKid, but for artists everywhere. _________________________ Guest post by Philip Kaplan of DistroKid from Medium Ludacris…

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Being On Official Spotify Playlists Has A Lasting Effect, Even For Unknown Artists

Playlists really are the new radio; and just like getting played on the radio, inclusion leads to discovery and sometimes new loyal fans. But which playlists you are featured on matters. ____________________________ With Kobalt’s release of a streaming data app come fresh dates for some of its AWAL indie music…

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2017 And The Future Of Email

Now that we’re a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed. ______________________________ Guest…

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How to Make Free Music Make Money [Dave Kusek]

Today it seems like indie musicians have to constantly compete with free. But what if you don’t have to compete at all? Free music can be a great way to actually make MORE money in the long run – if you use it strategically. Learn how to make free music make money for you.

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Using Merchandise As A Fan Engagement Tool

Although artists of today have the ability to capitalize on the multiple income streams available in the digital age, doing so requires a larger skillset than ever before, including creating and marketing merchandise a subset of fans will spend money on. ____________________________ Guest post by Jack Farina of Teespring Wearing…

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Drake’s "More Life" Is The New Normal In Streaming

Like Ed Sheeran days before, Drake has shattered multiple streaming records with the release of his 20 track "playlist" More Life. But with this release, Drake is also rewriting longstanding rules of how new music is released, marketed and consumed, says MIDiA’s Zach Fuller. ____________________________ A guest post by MIDiA’s…

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Google To Let Musicians, Others Post Messages Directly Into Their Search Results

Imagine searching Google for "Kanye West" and finding a message purposely posted there by the mercurial musician? Google has begun taking applications for a program it had tested during the U.S. elections that enables this kind of direct in-search posts. _____________________________ Google is taking applications to verify museums, sports teams,…

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Promoting Music Without Breaking The Bank

Creating the best music in the world is no good if no one ever hears it. Here we look at key ways in which independent artists on a budget can take proactive steps to effectively promote their music using a social media and a personal website. ________________________________ In this latest…

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