Marketing

5 Branding Lessons From Third Man Records

After an exciting and illuminating visit to Jack White’s baby, Third Man Records, Chris Robley shares some valuable insights into what made the venue/studio/record store such compelling place to visit, and how the lessons learned there can be applied to the branding of other artists. __________________ Guest post by Chris…

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A Guide To Promoting Your Music On Pandora

music, musicians, musician, music business, music industry, music tech, Spotify, Pandora, Apple, Apple Music, Amazon, Google, YouTube, tech

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7 Tips For Maximizing Your Crowdfunding Success

Crowdfunding campaigns that massively surpass their goals are impressive, and something any artist running such a campaign strives for, but achieving this kind of success is no easy task. These seven tips help you build a foundation for success, and make the most of your crowdfunding campaign while it’s still…

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Using Brand Names In Your Songwriting: Creative And Business Perspectives

Here we examine the power of using brand names in one’s songwriting, looking closely from both the business perspective and how they can benefit bands and brands financially, and the creative perspective, and how they can be used artistically. ____________________________ Guest post by Leah Waldo of Takenote Let’s do a…

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10 Free Sites For Sharing Your Music

As they work to establish their careers, artists will work to get as much music in front of their audience as possible, but just using music aggregators like Tunecore or Distrokid may not be enough. Here we look at ten other free options for sharing your music. _________________________ Guest post…

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How To Create A Wikipedia Page The Right Way [Music Biz Podcast]

Stella Yu from StellaResults.com visits Hypebot’s Music Biz Weekly podcast to discuss how to use Wikipedia and how to create your own wiki page. Stella provides many tips on using wiki and addresses a number of things to consider before creating a page. Do you know the rules for creating…

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Pandora Adds Free Branded On Demand Streaming

Pandora has built fitness-themed stations as part of a campaign for the Gatorade-owned Propel brand that offer users who listen to free streams the ability to listen to a select tracks on-demand indefinitely. “It’s the first time that we’ve ever used fitness influencers to actually curate the sounds of these…

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Why Indie Label Mom+Pop Has Had Think, Act Globally And Locally

Thaddeus Rudd of Mom+Pop records discusses why his label has had to learn to act both globally AND locally over the past nine years, developing artist careers both locally here in North America, as well as abroad internationally. ______________________________ Guest post by Thaddeus Rudd of Midem Over the past 9…

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GENERATION Z: How 13-20 Year Olds Use Social, Choose Gatekeepers, Consume Media

Generation Z, kids and teens born between 1996 and 2010, are the new hot consumer segment. Unlike millennials, most of whom grew up during the transitional years of the internet revolution, Gen Z has grown up in an entirely digital world and interact with it differently than anyone else. _______________________________________…

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Effective Music Marketing: The Anatomy Of A Show.co Campaign

This article explores how artists can take advantage of the marketing opportunity provided CD Baby’s recently acquired Show.co, a company which makes online marketing tools employed by companies like Universal and Sony. ___________________________ Guest post by Chris Robley on DIY Musician Last year CD Baby bought Show.co, a company that…

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