Marketing

Identifying Your Two Types Of Fans

In this article we look at the difference between casual and core fans, how to tell the difference between the two, and why it doesn’t necessarily make sense to expend too much energy on the former. _________________________ Guest Post by Bobby Owsinski on Music 3.0 Every artist, whether they’re selling…

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10 Music Marketing Predictions For 2017 [JESSE KIRSHBAUM]

2016 was a good year for growth in the music industry, with massive expansion seen on multiple industry fronts. In this piece, Jesse Kirshbaum of looks ahead to what the year 2017 will likely bring for the music business. ______________________ Guest post by Jesse Kirshbaum of Nu Aency Eight percent….

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10 Music Marketing Predictions For 2017 [JESSE KIRSHBAUM]

2016 was a good year for growth in the music industry, with massive expansion seen on multiple industry fronts. In this piece, Jesse Kirshbaum of looks ahead to what the year 2017 will likely bring for the music business. ______________________ Guest post by Jesse Kirshbaum of Nu Aency Eight percent….

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3 Unique Online Music Marketing Strategies for 2017

Looking to improve how you market your shows in 2017? Here distill the knowledge of twenty industry experts for three unique online marketing strategies designed to increase ticket sales in the coming year. ______________________ Guest post by Rachel Grate of Eventbrite Chances are, you already have a go-to checklist to…

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A BIG Music Marketing Mistake To Avoid

Here Bob Baker discusses how many beginning musicians often go astray when pitching their music to tastemakers, and how setting and working towards clear goals is important to achieving success as an artist. __________________________ Guest Post by Bob Baker on The Buzz Factor When it comes to setting goals and…

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BandPage Promises New Features For YouTube Creators In 2017

Even as BandPage is shutting down tools and features that many musicians and music marketers had come to reply on, it is promising that new discovery and D2F features for YouTube creators will be rolled out in 2017. __________________________________ "Since we joined YouTube in February, we’ve been developing some brand…

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BandPage To Discontinue Key Features As Service Folds Into YouTube

BandPage is discontinuing many of its most used features as of March 1st. BandPage has served as a cornerstone of many artist’s web and Facebook presence since it launched in 2009. But when Google’s YouTube purchased the company in February of this year, major change became inevitable. _____________________________ As of…

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Instagram Has 600 Million Active Users, Growing Faster Than Ever

In recent weeks, we’ve written a lot about how Instagram is becoming the best way to reach music fans and shared how to grow your following there. The news that Instagram has 600 million active users and rapid growth confirms that a strong presence on the social network is more…

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5 Tips For Getting Bloggers Interested In Your Music

As mainstream music publications become increasingly less important for artists’ visibility, music blogs have become the new driving force behind connect a new artist with potential fans. Here we examine some of the ways in which you can get these bloggers interested in your music. _____________________ Guest post by Bobby…

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Tagging, Structuring Your Music Or Band Site To Optimize For SEO

For many artists the term ‘schema’ can seem intimidating and complex. Essentially, it is a ways of tagging and structuring information, making it important for artists’ search engine optimization. ____________________________ In this recent post from MusicThinkTank, Wes Walls breaks down why schema is important to use as a musician and…

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