Marketing

How Artists Gamify Their Fanbases

In this article Bas Grasmayer examines three different promotional campaigns by musicians which employ gamification as way to both further engage and better monetize their fanbases, plus the emerging technology which allows such campaigns to work. ____________________________ Guest post by Bas Grasmayer for Synchblog Music lost its value in the…

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5 Often Overlooked Music Promotional Campaign Ideas

While many of the conventional methods of promoting yourself as an artist may seem tired and dull, there are several frequnetly overlooked ways of engaging with your fans through your mailing list that will keep interested and eager for more! ________________________________ Guest post by Team Fanbridge of the Fanbridge Blog…

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Rank On Google: How To Manage SEO For Events

Although about 5-10% of an event’s ticket sales result from people searching for the event, getting to this point requires concerted effort and careful search engine optimization on the part of the organizer. Here we look at some techniques for ensuring that your event appears at the top of a…

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Sonic Logos, Branding And The Royalty Opportunity They Provide

This article explores the value of sonic logos, e.g. the audio cues used to brand various products, networks, or companies, how they work to craft a brand’s image, and the royalty opportunity which they present to the composer. _____________________________ Guest post from Royalty Exchange Not all production music is created…

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3 Elements Of An Artist’s Online Promotion Strategy

The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence. ___________________________ Guest post by Bobby Owsinski on Music 3.0 If…

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Spotify Attempts A QR Code Comeback

Anyone not living in a cave in the late ’00s will likely remember the rash of QR codes that suddenly broke out and, just as suddenly, disappeared. Spotify, however, is hoping they can make a comeback as a convenient way to share music. __________________________________ Guest post Bobby Owsinski on Music…

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9 Steps To Get Brand Sponsorship As An Artist

As a band just starting out, chances are your first major venture, be it an album release, tour, or some combination thereof, won’t be cheap. One of the best ways to cover the expenses associated with such things is to secure some kind of brand sponsorship. Here we look at…

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Smule Raises $54M At $604M Valuation, As More Musicians Use Platform To Connect With Fans

Social music startup Smule has raised $54 million in a strategic financing round led by Tencent. The funds will be used to expand the service, which has 54 million monthly active users creating over 20 million songs daily, into Asia. ____________________________________ Giant Chinese investor Tencent has led a $54 million…

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How to Save Time Promoting Music On Social Media [Dave Kusek]

There are never enough hours in the day. That adage rings particularly true when it comes to finding the time to consistently feed the growing number of "essential’ social media channels. Dave Kusek of New Artist Model has some concrete suggestions that will ease your pain. _____________________________ By Dave Kusek…

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Pandora, Twitter Launch Emoji Driven Tweet For A Playlist Campaign

A very busy Pandora this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works: _____________________________ Tweet “@pandoramusic + #soundslike + any emoji” and get an automated response from @pandoramusic with copy and a station / mixtape that that emoji…

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