Marketing

Spotify Adds QR-Like Codes: A New Music Sharing & Engagement Tool For Artists, Marketers

Spotify has officially added QR-like codes for quick song, album and playlist sharing. Available in-app, Spotify Codes can also be printed on a flyers, posters or billboards. Hypebot first reported the rollout of this new feature on Friday and opportunities it creates for musicians and music marketers working to boost…

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2 Simple Ways To Include Event Discovery Sites In Your Marketing

Although you already be marketing your events to regional audiences and social media followers, a vast number of urban event-goers often using event discovery sites in order to make their plans. Here we explore two important ways in which you can incorporate event discovery sites into your marketing. __________________ Guest…

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Spotify Adds ‘Codes’ For Quick Song, Playlist Sharing

As Spotify moves from a niche to a mainstream service, how it is being used is changing too. Since many of your friends are using Spotify too wouldn’t it be great if there was a quick and easy way to share songs, albums and playlists? Now there is. ______________________________ Spotify…

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5 Unorthodox Music Marketing Techniques You Need To Try

In the process of refining your music marketing strategy, it can often be a good idea to separate yourself from the crowd by trying out a few unconventional marketing techniques. Here we look at five different examples of how you can mix up your marketing techniques. ________________________ Guest post by…

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Is Your Song Ready To Pitch?

As a songwriter, the right stage at which to pitch a song to an artist or their management can be a difficult call to make. Here we look at some good questions to ask yourself and important guidelines to follow before plugging your song for make or break judgement. ___________________…

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Comparing "Stories" on Facebook, Instagram, Snapchat

Now that Instagram and Facebook have also hopped on the ‘Story’ train, it can be challenging for entrepreneurial artists know which to employ when reaching out to fans. Consequently we’re providing some key info on how to better make that call. _____________________ Guest post by Allison Ullrich, Manager, College &…

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7 Ways To Promote Your Music On YouTube

As a musician, standing out from the masses in the crowded world of online promotion can be challenging at best, but one of the best platform from which to cultivate a fanbase and grow your notoriety remains YouTube. Here we look at seven of the best ways to promote your…

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Complete Guide To Marketing Your Music Online

The sheer variety of options when it comes to marketing your music online can make the prospect seem overwhelming to some artists, as they try to determine what’s worth the investment of time, energy and, of course, money. Here we offer a comprehensive guide on online music marketing done right….

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How To Get Music Bloggers To Respond To Your Email

Constantly bombarded with emails from artists confident their music is the next big thing, it can often be difficult to get music bloggers to offer up any kind of reply to your digital clamors for their attention. Difficult, but not impossible. Here we look at the best practices for getting…

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Fyre Fest Debacle Highlights Difference Between Marketing, Branding

The recent debacle surrounding luxury music festival experience turned disaster Fyre Fest has served to highlight the difference between a successful marketing campaign and actually executing an event that doesn’t irreparably damage one’s brand. ______________________ Guest post by David Deal of Super Hype Blog The Fyre Festival has become the…

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