Social Media

Facebook Is Getting Into TV: Here’s Why

Facebook’s CFO David Wehner announced the company would be boosting its production of longer-form video content, as the social media platforms looks ahead to where the future of social video, advertising, and user engagement is headed. _________________________ Guest post by Tim Mulligan of Midia Last week there was a lot…

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2 Quick Methods For Selling More Tickets On Facebook

Facebook has certainly risen to become one of the most effective channels through which to promote an event and boost ticket sales, but you may not be doing everything you can to reach and engage with those fans most likely to attend your event. __________________________ Guest post by Dana Tom…

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Rank On Google: How To Manage SEO For Events

Although about 5-10% of an event’s ticket sales result from people searching for the event, getting to this point requires concerted effort and careful search engine optimization on the part of the organizer. Here we look at some techniques for ensuring that your event appears at the top of a…

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Share The Love, Don’t Share The Post

This article looks at the negative impact that sharing identical content across multiple platforms can have on your social media following, and outlines the best way to appropriately diversify your postings based on the platform in question. ______________________ Guest post by Ryan Whitman, Manager of Interactive Marketing at The Orchard…

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Lawsuit That Claims Fyre Festival Sent Cease And Desist Letters To Online Critics Doesn’t Show Actual Proof

Although plenty of lawsuits have come out of the luxury music festival turned disaster that was Fyre Festival 2017, one recent such suite is alleging that Fyre Festival threatened social media posters with cease-and-desist letters for negative posts regarding the festival, although the evidence behind it seems fairly flimsy. ______________________________…

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3 Elements Of An Artist’s Online Promotion Strategy

The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence. ___________________________ Guest post by Bobby Owsinski on Music 3.0 If…

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Snapchat Lost $2.2 Billion Last Quarter, Stock Drops 23%

Snapchat parent Snap Inc. reported disappointing earnings late Wednesday; and Wall Street punished the stock, pushing it down more than 23% in the first two hours of after market trading. Falling to $17.65 in after hours trading, Snap stock is now hovering very close to the $17 per share it…

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Smule Raises $54M At $604M Valuation, As More Musicians Use Platform To Connect With Fans

Social music startup Smule has raised $54 million in a strategic financing round led by Tencent. The funds will be used to expand the service, which has 54 million monthly active users creating over 20 million songs daily, into Asia. ____________________________________ Giant Chinese investor Tencent has led a $54 million…

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How to Save Time Promoting Music On Social Media [Dave Kusek]

There are never enough hours in the day. That adage rings particularly true when it comes to finding the time to consistently feed the growing number of "essential’ social media channels. Dave Kusek of New Artist Model has some concrete suggestions that will ease your pain. _____________________________ By Dave Kusek…

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Pandora, Twitter Launch Emoji Driven Tweet For A Playlist Campaign

A very busy Pandora this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works: _____________________________ Tweet “@pandoramusic + #soundslike + any emoji” and get an automated response from @pandoramusic with copy and a station / mixtape that that emoji…

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