Streaming & Cloud

Using Spotify’s New Codes Creatively

Spotify recently launched its Spotify Codes feature, a new and innovative way for listeners to easily share a track, album, playlist, etc. via iOS and Android. Here we dig deeper and examine some creative ways in which these codes can be used creatively as a marketing tool. ___________________________ Guest post…

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Not All Spotify Playlists Are Created Equal: An Unedited Look Behind The Green Curtain

Liz Pelly of Cach Music breaks down the secret world of Spotify playlists, delving into who owns what, and who decides what you see when you launch the streaming service, and its unique position of power when it comes to how artist’s music is distributed and what listeners discover. ______________________…

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Elon Musk, Tesla In Talks To Launch Streaming Music Service

Just in case you weren’t sure that there are already a few too many music streamers, comes word that Elon Musk and his Tesla auto brand are in talks to launch their own music service. But why would they not just partner with Spotify or Apple Music? ______________________________________ Tesla is…

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How to Promote Your Shows To More Fans On Spotify

Spotify’s overall popularity has made the streaming service a go-to for engaging active music fans, and now Spotify’s discovery algorithm has enabled artists to promote shows and festivals to their fans directly through the streaming service, at no additional cost. _______________________________ Guest post by Dana Tom of Eventbrite If you’re…

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Dave Allen Exits Apple Music To Launch Music Initiative At North Inc.

Apple Music’s director of artist and music industry advocacy, Dave Allen, has exited for a position at advertising and marketing agency North Inc. In his new role, Allen will launch a music division and collaborate with artists and managers to find and exploit new revenue streams. ______________________________________________________ David Allen began…

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Apple Music Sneak-Launches $99/ Year Price Tier

Although Apple has been historically consistent about keeping the price of its streaming service at $9.99, it looks as though the company has just launched a new option of $99 annually, although this new price tier has been accompanied by little to no pomp and circumstance. _________________________ Guest post by…

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Fuzic Completes $3 Million Funding Round For Licensed Playlists, Audio Messaging

Fuzic, a music marketing technology startup, today announced the completion of a $3 million seed funding round led by High Alpha, Allos Ventures and Hyde Park Venture Partners. A just completed $3 million seed round for Fuzic, brings the music tech startup’s total funding to $3.52 million. Fuzic creates and…

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The Incredible Shrinking Royalty Check: Apple Music Joins Spotify In Demanding Lower Payments To Artists, Labels

It was inevitable that other music streamers would seek reductions after Spotify negotiated lower royalty payments. Now, with it’s own major label contracts just days away from expiring, Apple Music is also seeking to lower the share of revenue that it pays to rightsholders. _________________________________________ Apple Music is asking for…

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Slicing The Pie: The Opportunities, Challenges Of Multi-Credit Copyright

Although music publishers are turning up the heat on streaming services to add songwriting credits to their track listings, the nature of music collaboration makes this a difficult feat, however methods for untangling such multi-credit messes are emerging. ____________________ Guest post by Benom Plumb of Royalty Exchange The following is…

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Spotify’s Growth Comes At A High Cost [Mark Mulligan]

Alongside the news that Spotify now has more than 140 million active users, came word that it is also bleeding cash as a rate twice a fast as it did just the year before. Analyst Mark Mulligan of MIDiA digs deep into the numbers to learn more. ___________________________________________ By Mark…

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